should strategy be a plan ?

Analysis of definitions indicates that strategies in long run plan. it is an integrated plan it is you that strategy need not to be a plan. strategy sometimes emerges as a result of situation or incident as evident from some incidents that happened in various companies it happened in a biscuit manufacturing company

One night around 10 p.m. the production manager of a biscuit company received a telephone call from his Neighbours inormed him that his wife was sick in hospital in the town and asked him to rush to the hospital. 

The production manager narrated the problem to his Deputy production manager explained the conflicting situation of wife's health versus production responsibility and irresponsibility of the deputy production manager of drinking habit even while on duty. The deputy production manager volunteered to take charge of production department and requested the production manager to go to the hospital and take care of his wife. Further he informed that he would not consume liquor and take care of production unit with full commitment on that night. The production manager was convinced of the commitment of the deputy production manager and left for the hospital.

The deputy production manager out of his Joy becoming the acting production manager on that night and consumed liquor twice the quantity that he normally consumes and went around the factory. He informed the most of the employees that he was the acting manager of the production unit and asked everyone to work seriously and efficiently and return to his Chambers.

He was drowsy while coming back to his Chambers. one of his hands fell on a part of a machine. He told to himself people complicate the machine designs and removed that path and threw it on the floor. Later, he went to his Chambers and slept. 

One of the employees next morning while going home after his night duty observe the path on the floor and place it in its right position without complaining with a view to avoid any possible risk of being identified as initial culprit.

The marketing manager after 2 weeks of time received a surprising feedback from the sales people who visited the retailers that tgd company produces a new and delicious product and discontinued the same.

 the retailers requested the company to restore the production of that new product.the marketing manager was irritated for not being informed of introduction of the new product and hence picked up an argument with the production manager.

 the production manager counted the argument and categorically informed that the company did not introduce any new product in recent times. However, after prolonged augments, the marketing manager informed his counterpart that he would produce batch number and date of manufacturing of the new product and provided the same to the production manager after a few days by obtaining the same from one of the retailers. 

Production manager after analysing the information provided by the marketing manager the new product was produced on the night when he left the production unit for hospital. Then he called the deputy production manager and asked him about the incident after detailed discussions and analysis of his minute to minute activities, Deputy production manager Re collected the incident that he removed the divider which divides the wheat flour mix into two parts--

Where one side sugar is added and the another side salt is added. The supply chain where the sugar is added is connected to Sweet biscuit production line and the supply chain where the salt is added is connected to salt biscuit production line. the removal of the divider by the deputy production manager lead to the addition of both sugar and salt at the same place and resulted in production of sweet cum salt biscuits. Thus, the company by an accident could produce a new product that is sweet cum salt biscuits and thereafter the company started commercial production of this new product that resulted in achieving the company's objectives and goals of the enhancing market share and profit.

Therefore ,it is felt that strategies need not to be planned and they can be emerged. as such strategy is viewed as planned or emergent course of action factor to contribute to the achievement of organisational goals.