commerce and management graduates!!!!! here it is your project plan

Two-Month Project Plan: Impact of E-Commerce on Traditional Retail

Project Duration: Two Months (modify based on your schedule)

Project Goal: To comprehensively understand the impact of e-commerce on traditional retail businesses and develop strategies for navigating this evolving landscape.

Materials:

• Whiteboard or projector

• Markers or pens

• Sticky notes

• Access to computers with internet

• Presentation software (e.g., PowerPoint, Google Slides)

• Case studies on successful omnichannel retail strategies (optional)

Month 1: Understanding the E-Commerce Landscape

Week 1: Introduction & Framing the Issue

• Day 1: Introduction & Brainstorming

• Discuss the rise of e-commerce and its growing influence on consumer behavior.

• Brainstorm potential challenges and opportunities for traditional retail posed by e-commerce.

• Introduce the project goal and timeline.

• Day 2: Exploring E-Commerce Business Models

• Define key e-commerce business models (B2C, C2C, marketplace platforms).

• Analyze the advantages of e-commerce for consumers (convenience, price comparison, product selection).

• Day 3: The Changing Retail Landscape

• Discuss how e-commerce has impacted traditional retail channels (brick-and-mortar stores, department stores).

• Analyze trends like showrooming and webrooming, and their implications for traditional retailers.

Week 2: Competitive Analysis & Consumer Trends

• Day 4-5: Case Studies & Benchmarking

• Analyze case studies of successful traditional retailers adapting to the e-commerce landscape (e.g., omnichannel strategies, click-and-collect options).

• Identify key strategies these retailers used to stay competitive and maintain customer loyalty.

• Day 6-7: Consumer Shopping Habits & Online Influence

• Research how consumer shopping habits have changed with the rise of e-commerce.

• Discuss the growing influence of online reviews, social media marketing, and influencer marketing on buying decisions.

Week 3: The Impact on Traditional Retail

• Day 8: Challenges for Traditional Retailers

• Analyze the challenges faced by traditional retailers due to e-commerce competition (increased price pressure, lower foot traffic, higher operational costs).

• Consider potential long-term effects on physical store presence and job markets.

• Day 9-10: Opportunities for Traditional Retail

• Discuss potential opportunities for traditional retailers to leverage e-commerce (developing online stores, offering omnichannel experiences, utilizing social media marketing).

• Explore strategies to differentiate physical stores and provide unique value propositions (customer service, personalized shopping experiences).

Week 4: The Future of Retail

• Day 11: Emerging Technologies & Trends

• Research emerging technologies shaping the future of retail (e.g., augmented reality, artificial intelligence, voice commerce).

• Discuss how these technologies could influence both e-commerce and the in-store shopping experience.

• Day 12: The Omnichannel Approach

• Define the concept of omnichannel retail and its importance in today's market.

• Discuss strategies for creating seamless customer experiences across online and offline channels.

Month 2: Developing Strategies & Recommendations

Week 5: Group Project & Case Analysis

• Day 13-14: Formulating Research Questions & Dividing Groups

• Students divide into groups and choose a specific aspect of the e-commerce impact on retail to research in depth (e.g., impact on a particular industry, success stories of omnichannel strategies).

• Each group formulates research questions to guide their investigation.

• Day 15-16: Research & Analysis

• Groups conduct research using online resources, case studies, and industry reports.

• Analyze data and identify key trends and insights related to their chosen research area.

Week 6: Developing Recommendations & Solutions

• Day 17-18: Formulating Recommendations & Strategies

• Based on their research findings, each group develops recommendations for traditional retailers to adapt and thrive in the e-commerce era.

• Consider strategies for leveraging technology, optimizing online presence, and enhancing the in-store experience.

• Day 19-20: Group Presentations & Peer Feedback

• Each group presents their research findings, recommendations, and proposed strategies to the class.

• Facilitate peer feedback to refine and strengthen the recommendations.

Week 7: Project Showcase & Discussion

• Day 21-22: Finalizing Presentations & Reports

• Students refine their presentations or create project reports summarizing their research, analysis, and recommendations.

Resources:

• Week 1:
  • Article: "The Impact of eCommerce on Traditional Retail Business" https://www.geeksforgeeks.org/impact-of-e-commerce-on-traditional-retail-business/
  • Video: "How is E-commerce influencing traditional retail?" https://www.geeksforgeeks.org/impact-of-e-commerce-on-traditional-retail-business/ by Wonderflow (optional)
• Week 2:
  • Case Study: Search online for case studies of successful omnichannel retail strategies (e.g., Walmart, Macy's). Harvard Business Review (https://store.hbr.org/case-studies/) offers free and paid case studies.
  • Website: National Retail Federation (https://nrf.com/) provides industry reports and insights on e-commerce trends.
• Week 3:
  • Report: "Impact of E-commerce Expansion on Traditional Retail Markets in India" https://www.researchgate.net/publication/376387670_THE_IMPACT_OF_E-COMMERCE_ON_TRADITIONAL_RETAIL_A_COMPREHENSIVE_ANALYSIS_OF_ECONOMIC_SOCIAL_AND_POLICY_DIMENSIONS (focus on challenges for traditional retailers) by RJPN
  • Article: "The impact of e-commerce on the traditional retail model in India" https://www.geeksforgeeks.org/impact-of-e-commerce-on-traditional-retail-business/ (focus on opportunities for traditional retailers)
• Week 4:
  • Article: "The Future of Retail: 2023 Trends" https://www.forbes.com/sites/nikkibaird/2024/03/25/unlocking-recent-retail-trends-from-sales-forecasts-to-tech-impact/ by Forbes
  • Website: Forrester Research (https://www.forrester.com/) publishes research reports on the future of retail and emerging technologies (subscription required, but free trials may be available).
• Week 5 & 6:
  • Resources will vary depending on the chosen research area by each group. Encourage students to utilize a variety of sources including academic journals, industry reports, news articles, and company websites.